Coleman Brand Campaign
When a beloved American brand turns 105 years old, it tends to be a little dusty. That was the case with Coleman. Everybody knows the name of the famous outdoor gear manufacturer, but Coleman’s awareness was tinged with nostalgia. It was time to fling open new doors and breathe fresh air into the iconic brand.
Falls Agency jumped at the challenge, creating a vibrant new look reflective of Coleman’s mission to get people outside. The work launched summer of 2007 as part of a cohesive campaign encompassing print, outdoor, in-store signage and promotions, positioning Coleman well to lead the outdoor products market.
